Six new partners help shape the ADAC Cyclassics 2025

July 28 ^th 2025 - 10:48

The 29th edition of the ADAC Cyclassics marks not just a new chapter in the sporting calendar – it also signals a fresh direction in partnerships. In 2025, six new brands are joining Germany’s biggest cycling event for the first time, bringing new perspectives, ideas, and energy – both on and off the course.

ADAC takes on the role of title partner for both the elite and amateur races – a strong signal of cycling’s growing importance in an evolving mobility landscape. With over 22 million members, the mobility club brings reach, expertise, and a clear commitment to active lifestyles to the Cyclassics. ADAC is also the title partner of the ADAC Velotour (Eschborn-Frankfurt) and the ADAC Cycling Tour as part of the Lidl Deutschland Tour – underlining its ambition to promote cycling nationwide.

Lidl joins as a partner that brings together sport, healthy living, and community. As the event’s “Official Freshness Partner,” Lidl adds vibrant energy to the route – with fresh products, hands-on activities, and a strong focus on movement, nutrition, and family-friendliness. The company is present at all three major German races, serves as title sponsor of the Lidl Deutschland Tour, brings its freshness concept to Eschborn-Frankfurt and now also to the ADAC Cyclassics – in a partnership that connects cycling and lifestyle in a modern, meaningful way.

React, the Swiss eyewear brand, adds a technological touch: as “Official Partner” in the sunglasses category, react makes its debut at a German cycling event. Its patented ShadeTronic® technology allows the lenses to adapt to changing light conditions in real time – delivering greater comfort and safety in daily riding.

VAN RYSEL, the performance brand from Decathlon, brings sporting authenticity to the ADAC Cyclassics – as “Official Bike Partner” and “Official Partner of the Climb Classification.” Known for its high-quality gear that appeals to ambitious hobbyists and seasoned athletes alike, VAN RYSEL embodies the sporting spirit of the event. Ahead of race weekend, the brand is already active in Hamburg: with a pop-up store and community social rides hosted at the “Erste Liebe Atelier,” building anticipation for the big day. During the Expo, VAN RYSEL will also present its latest products – including the pro bikes of the Decathlon AG2R La Mondiale team.

Enduco adds fresh digital power to the peloton as an “Official Supplier.” The smart training app delivers data-driven coaching for ambitious cyclists, combining modern sports science with real-life usability. The partnership places enduco at the heart of a dynamic scene – reaching riders for whom smart self-coaching is already second nature.

Indevolt rounds out the line-up as a forward-thinking partner committed to sustainability. As a specialist in balcony solar systems with integrated storage solutions, Indevolt promotes decentralized energy solutions and supports households on their path to energy independence. Together with the ADAC Cyclassics, the company is sending a clear signal for sustainable mobility and a greener future. Its mission: to inspire people through clean energy – on the bike and beyond.

Six new brands – six unique facets of a moving event. Together with long-standing partners, these companies are shaping the new identity of the ADAC Cyclassics 2025 – with innovation, community spirit, and a shared passion for cycling.